Capture the decision once. Never re-litigate it.

Every owner re-argues the same calls — pricing, hires, vendors, what to drop — because the why was never written down. This captures a decision the moment you make it: the context, the options you weighed, what you chose, why, and what it unlocks. Months later, when you (or your team) ask "wait, why did we do that?" — the answer is right here.

Nothing leaves your device. Log it, keep it, reuse it.