Business Vitals

Find the one number holding you back.

Most owners track money only — which is driving by the rear-view mirror. This finds the one constraint in your business right now, the signal behind it, and your next move. Fill what you know, re-run it monthly, watch it move.

Nothing leaves your device. Save it, keep it, reuse it.

Presence & Response

can they find you + how fast do you reply?

New inquiries / week across all channels

Median speed-to-lead (minutes) inquiry → first reply

After-hours inquiries / month

…of those, replied before 9am next day

Conversion

does interest become booked + paid?

Inquiries (last month)

Bookings (last month)

Showed up / completed

Average ticket ($) revenue per paying customer

Capacity

what can you actually deliver?

Providers / people who deliver

Working hours / week (each)

Admin / buffer % non-deliverable time

Appointments / jobs per week

Avg duration per appointment (hrs)

Reputation & Continuity

trust + repeat (the cheapest revenue)

New reviews / month

Average star rating

Returning customers (period)

Total customers (period)

Dormant past customers (could return)

Est. % of dormant who'd return

Top marketing channel ROI

your biggest spend

Channel name

Gross margin % profit after delivery

Spend / month ($)

Revenue from it / month ($)

Leads from it / month

Customers from it / month